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Wednesday, 9 October 2019

October 09, 2019

The Current State Of LinkedIn With Lead Generation

The Current State Of LinkedIn

LinkedIn has a network of over 500 million members, of which, 46 million of those users are students that are looking to get a jumpstart on their career search or are recent graduates. This is a huge audience for your business to market to.

However, there are many features available to business marketers that narrow down the target audience, even as the network continues to grow. With that many members, it’s hard to imagine not using LinkedIn in your business marketing strategy. When Microsoft acquired the platform in 2016, it enabled the company to look further into what LinkedIn can do for all of its members. In October of 2018,

LinkedIn partnered with Oracle, a software company that specializes in databases, to announce that it has several new integrations working the two businesses together. The most prominent of the integrations is the overhaul of the recruitment tools, which makes maneuvering back and forth between screens easier for recruiter and finding talent easier and more streamlined, among other things.

Recruiter can now use the LinkedIn sourcing with Oracle Recruiting to find more candidates recommended by the “Recommended Matches,” who show candidates based on position fitness. This has allowed Administrators and Recruiters the ability to  seethe skills of their current employees, any gaps that they might have, and it enables them to compare their workforce with their competitor’s workforce Oracle customers also gained access to the LinkedIn Learning feature, which means they can now use the learning catalog offered by LinkedIn, and a centralized location for administrators to view which of their employees have accessed and completed courses. Administrators can also view reports on engagement with the course. Currently there are 30 to 50 new courses offered every month, including courses on how to make work environments more inclusive.

Some of the other new features on LinkedIn Learning include the following.

• Insights and recommendations for making the learning more relevant.
• Allowing administrators to add their own content, or use third-party created videos.
• Upload, manage, and track videos.
•Reports showing the progress of learners and the completion of videos.
• Tag videos to make searching videos for content based on purpose easier.

Microsoft products are also seeing updates. In Microsoft’s email software, users can now see the profile information on the people in their contacts and in 2019 will add insights into the people you meet with to further personalize interactions. Collaborating with members on LinkedIn will be easier as well since you will now be able to create content in Microsoft Word, Excel, or PowerPoint with your connections even if you don’t have their email address.

The “Groups” feature in LinkedIn has also undergone improvements. It is available now in the app, with the ability to manage, post, and edit content as well as accept join requires and all other moderator functions and receive notifications of activity.

Searching for jobs will also be easier.
When searching for jobs and entering criteria, the option for “remote jobs” is in the “location” checkbox, and jobs offering telecommuting or working from home will be the posted results. Company information on the right side of the screen now shows quick context for each posted job so users don’t have to leave the search results page. The option for notifications when certain companies and positions open up is also a newly available feature in LinkedIn.

LinkedIn has many new integrations and feature updates planned for the future. It will be more dependent on Artificial Intelligence (AI) to get to know a member’s clients and make minor decisions, including scheduling, accepting or denying connection requests, and facilitating meeting mutually beneficial people. Virtual meetings will allow face to face contact without having to leave the office. Video profiles will replace regular resumes and give opportunities to add personality to your self-promotion.

LinkedIn will start allowing Learning Lounges to be set up as virtual training centers, and will offer resources to current employees and potential candidates to help them improve their current skills or learn new ones. This will be helpful for both recruiters and candidates because it will show a candidate’s willingness to learn new skills as well as their adaptability to changes that may be required in their position.

LinkedIn for Business

Another new feature that businesses should take advantage of is the Campaign Manager feature. This new feature will automatically adjust bids on sponsored content through the automated bidding feature so businesses can gain the optimal outcomes for their advertising budgets.

The Campaign Manager feature, allows marketers to put in an objective and the automatic bidding feature will find the best members to fulfill the objective.
Advertising will now be allowed on personal pages as well to support the branding of products for smaller businesses.
Customer-centric marketing will start to become more prominent when the AI elements begin to change how we use digital products and how we communicate online.
These days, the business to customer buying cycle is getting much shorter because of recommendations from artificial intelligence compiled data. Customers are starting to rely more on the data compiled by the artificial intelligence. This allows them to make minor purchases on behalf of them, which becomes more passes in their buying cycle.

However, the opposite is true of business to business buying cycle. That cycle is getting longer due to more consideration of and deeper examination proffered of the proffered content.

Due to the growing popularity and increased practicality of AI, more business marketers are planning to invest in artificial intelligence in the coming years. Artificial intelligence is being recognized as the next important thing in business. AI can significantly raise efficiency with communication and notifications of better marketing approaches. LinkedIn is joining this train by adding the Lead Gen Forms to make generating leads easier by automatically populating a customer form using that member’s LinkedIn profile when they click on an ad. Customer’s information, including their name and contact information are transmitted. Once the potential customer clicks the submit button, they can be transported to the thank you page. Then the business will be able to see the content that attracted the potential customer to the page to begin with.

On the marketer’s side of Lead Gen Form, once the prospect submits the data, it can be stored into the Campaign Manager for follow up, or download it into other marketing tracker software. LinkedIn is providing business members more and more of these marketing tracking tools to better assist a company’s marketing campaigns. It is also offering ways to integrate sales and marketing teams to better streamline the buying process for business to business sales by creating an easier to navigate sales and marketing tab.

Tuesday, 8 October 2019

October 08, 2019

Ultimate Use Of LinkedIn Groups To Increase Your Leads

How To Use Of LinkedIn Groups To
Increase Your Leads

LinkedIn Groups provides businesses a place to connect with other members who are in the same niche or industry and share information, make connections, share content, post job vacancies and network. As a member of LinkedIn you can join up to 50 groups at a time. However, even though you can join up to 50 groups, this can spread you thin. It is much better to be active in just a few groups than to deplete your resources by trying to participate in too many.

LinkedIn Groups offers you the opportunity to connect and interact with other members, join discussions, share your knowledge and build influence, authority, and credibility in your
industry, become a top influencer, expand your reach and find followers, and source information and increase your knowledge
base.

However,it is important to remember that you shouldn’t use LinkedIn Groups to blatantly promote your products or services. Joining a Group,of the major advantages of joining a group on LinkedIn is that members appear in the search results of that particular group. So,
if you go to a group and click the number stating how many members the group has, you can see whether any of your connections are already members.

To find groups that you are interested in, you can click on the “Interests” tab on the top menu of your profile and then click on
“Groups” in the drop down menu. This will allow you to search groups based on keywords that you enter and start filtering and
viewing the results. You can view “Open Groups” without joining but you can only view content of member only groups once you’ve
joined There are over a million groups currently on LinkedIn so you can afford to be selective when choosing the groups you want to join.

Before joining, however, you need to make sure that you’ve worked out what your goals are. Are you looking to build connections and relationships or do you want to gain knowledge from key influencers, or establish yourself as a thought leader in your industry? If your main goal is to drive traffic to your website or blog, then you need to look for groups that will allow you to post links.

When searching for groups you can view the descriptions of the group along with the group statistics. The group statistics will show you the number of members the group has, and the number of discussions and comments that have been made. Joining smaller, lively groups with a lot of interaction may be more advantageous for you as opposed to joining larger ones with little activity. This is where quality can significantly outweigh quantity.

The demographics of the group are also important. It might be a huge waste of time joining a group where most of its members are international if you are running a local business. Taking a look at the group’s activity feed can help you see whether the group is
relevant to you and whether you think you might be able to contribute in some way.

After you’ve made your selection and joined a group or two, you can introduce yourself and start commenting and joining in on the discussions. If you are looking to build influence then you need to stay active and engage with the other members and contribute to the discussions taking place.

LinkedIn keeps track of the interactions that take place in groups and appoints ‘The Top
Influencers of the Week.’ You can view this list at the top right of the group page to see who have contributed and participated in discussions and liked and commented the most. This is a tremendous opportunity for your business to gain exposure and for your brand if you are appointed to the list.
LinkedIn Discussions

Discussions on LinkedIn are a great way to communicate with others in your niche and build connections with like-minded individuals. To start a discussion in your group, hit the ‘Discussions’ link at the top of the group page and add a title and description for your discussion. You can add an article or ask a question. You also have the ability to post relevant content with a link to your company page, website or blog. You should also check to see if your group has a special section for adding promotions and jobs.

You can participate in discussions by liking and commenting on the discussion and you can also follow a particular discussion and
receive updates anytime someone comments on the post.

The Benefits of Starting Your Own Group

If you are unable to find a group that meets your needs, you might want to consider starting your own LinkedIn Group. Creating your own group has a multitude of benefits, especially if you are a company focused on B2B sales

Raise Your Profile

When you create a group on LinkedIn, your name, as the creator, will be clearly featured as the owner of the group. Being able to successfully run a group will help you to be seen as a thought leader in your industry. The more you contribute to the group personally, by interacting with its members and offering valuable content, the more you will build your credibility and be considered an expert in your niche.

Lets You Send Weekly Emails

As a creator of a LinkedIn group, you are afforded the ability to send emails to your members every week. This provides a great
opportunity to gain attention by sending your members the links to your top quality content relating to the group subject matter.

Drives Traffic to Your Website


There are a few ways that you can use your LinkedIn group to drive traffic to your website or blog.
• Add your URL to the group profile to gain more exposure
• Include your URL in the welcome message that you send to the group.
• Include your URL when you send valuable content to your members in your weekly email.
• Create discussions within the group and including your URL.

Creates Community

People love to be part of a community and join with like mined people and engage in discussions. If you are the creator of a thriving group on LinkedIn, you can bring people together and help them make connections. This will create trust with your members and good will toward you and your brand.

Expand Your Personal Network

Creating a group on LinkedIn is a great way to build connections with others. If your group is active then members are going to want to connect with you because you are the authority and you are likely to receive numerous invitations to connect with other
LinkedIn members.

Generate Leads and Sales

When you send out your initial welcome email and thank people for joining your group, you can include details and benefits of joining the group and provide a brief background and description of you and your business. You can also invite them to join your newsletter or invite them to connect with you on your other social networks.

LinkedIn groups is a great way to become active on the social networking platform and can help you get connected with potential customers and other though leaders in your industry.