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Showing posts with label Facebook ads. Show all posts
Showing posts with label Facebook ads. Show all posts

Friday, 25 October 2019

October 25, 2019

Facebook Ads Campaign - Designing or Laying out your ad

Design or lay out your ad

As we have promised in our latest article on Facebook ads Creation work you for leds this section of Facebook Ad Manager, you can select between promoting many different products that fall within the same category or just one specific offer with one specific image.
Once you have selected the pictures or video clips or single piece of content, the next step is to select the media you're going to be using for your ad. You can choose between video, slideshows, or images.

Facebook will step you through the process of creating carousel or multiproduct ads and will prompt you for the images.

Always Create Variations

When I first started on Facebook advertising, I just had one picture to promote one product, and I had a fixed model text. As you can well imagine, my campaign did not do well.How come? Well, it was a one-trick pony. I only had one bite at the apple.With Facebook, you can actually choose as much as 6 images for the single ad. This makes a lot more sense because you get six chances at drawing attention in getting that click.

Your ad campaign essentially gets six variations. You get six chances at getting the engagement you are looking for and getting the Facebook user to do what you want them to do Always Create More than One Ad .
I hope you know where I'm going with this. Don't just focus on creating one ad. You don't know how well that single ad would do. You're putting all your eggs in one basket.

The better approach would be to create many ads. The more the better.All are tied to different images. Run a test on them and set a fixed ad budget.

So, once you cap how much money you will be spending on Facebook (usually I set this very low), you will quickly figure out which of the images are working. And then you should increase your budget to the most successful ad.

Size and Format Recommendation
The image size for ads is 1200 x 628 pixels. I always use PNG format.

What Background Color Should You Use?
You should use a very vivid background. Please understand that your ad will show up on users' news feeds. You want something that would stand out. You want something that would grab attention.After you have selected the background, you are then ready to work on the text of your ad.

Your Choice of Facebook Page is Crucial . Please understand that Facebook doesn't just show your ad out of nowhere. It has to be connected to one of your Facebook Pages.
Make sure there is a strong thematic connection between the subject matter of your ad and the Facebook Page you select to run the ad from.

At the very least, if people are not ready or willing to buy the product or service you're promoting, they can at least click through to the Facebook Page. Maybe you can get a like out of it.

This gives you another bite at the apple because the more likes your Facebook Page has, the more eyeballs will see your posts when you get around to posting new content on your Facebook Page timeline.

Text Ad Writing Tips

The next step in the ad creation process is to write the text portions of your ad. As important and as vital as the image portion of Facebook ads may be, your ad will live or die based on your text.Let's put it this way, you can have a picture that is very attention-grabbing, but pictures can only go so far.
Forget what you've heard about pictures being worth a thousand words.

If people cannot make out what that picture means or what that picture leads to, you have just lost yourself a sale. You have just wasted your money on Facebook ads.It's very important because it draws eyeballs, but it has to lead somewhere. The payload is the headline and the text that will flesh out what the specific value of the ad is.

Remember this Question

People are always asking this question in any kind of sales scenario: "What's in it for me?"If your ad does not do a convincing job of answering that question, people are not going to click.

People are not going to waste their time figuring out more information because they have better things to do.

You have to make sure that every single character of text that your ad uses pushes the ad forward.What do I mean by that? Every character or every piece of text or symbol must deliver on the expectations or must appeal to the needs of your target user.
The text is divided into two parts: headline and description.

Headline

For headline text, you are limited to 25 characters. If you are advertising a post, on the other hand, you have 90 characters to work with.


Headline Writing Success Tips

The headline should be as short and punchy as possible. Assume that your reader doesn't have all the time in the world to figure out what you mean.

Choose your words carefully. The shorter the text and the more emotionally impactful it is, the better.The headline should be short and effective. So, in a very small space, you should make it abundantly clear what the headline is about.

The secret here is to focus on benefits. In four words or less, what is the main benefit your product delivers?You then have 15 words for the description in the link. The 15 words should flesh out what you promised in the headline.The headline must attract attention while at the same time filtering the reader. The reader must immediately see what your product is about.

Main Text

The main text of the ad basically spells out and reiterates the value of your product. It follows through on promises you made in the headline. It fleshes out the description.Don't make the mistake of writing a mini essay. People don't care about that. People don't have the time or the resources to mess with that. Instead, pretend that you're still pressed for space.

So, in the main text, make sure that every single word counts. Every single word must back up and support what you've said before. It also must be so convincing in terms of value or curiosity that people are pushed to click the call to action button.

Action Buttons
Also called "call to action" or CTA, this is the button intended to notify the user to take an action. This can be a line of text, a button or an image.Your CTA must depend on what exactly you want the reader to do. For example, if you are selling a single product, the most fitting call to action would be "Get Now," "Buy Now," "Shop Now." When they click this, you link them to your landing page. This is the page you control. This is the page that does the heavy lifting of selling the visitor and converting that person.

There's a link beneath call to action that says, "Show Advanced Options." Click this. Put in a news feed link description. This will appear below your ad's headline.

Make Sure You Check the Preview of Your Ad
Always make sure that the preview is legit. Make sure it looks exactly the way you want it to look.Once you're happy with the ad creative, click on "Review Order." This command will then show you all the campaign settings as well as your ad details.Go through each field very slowly and deliberately. Think about the consequences. Ask yourself, "Is this the best I could do or are there other alternatives that I amoverlooking?"Once you are comfortable and confident with what you've done, click "Place Order

Thursday, 24 October 2019

October 24, 2019

Facebook Ads Campaign Ultimate Guide

By this point, you should have reverse engineered your competitor's profile. You should have made educated guesses as to what kind of ads they run, or which of their posts they have promoted.

It's a good idea to go through all their pages' posts once again.Please understand that not all your competitors' ads will show up on their page. Facebook does allow
for "dark posts."These posts never appear on your Facebook Page timeline. It's as if they don't exist.

Keep this in mind.
When you study your competitors' posts to look for indicators of success like number of shares, number of likes and comments, you're only seeing part of the picture. Still, this is better than nothing. You need to do reverse engineering or preliminary consumer intelligence to get a head start. Just because you did it once, it doesn't mean that you should stop there.

You have to look at all your competitors. Get a general idea of what works and what doesn't work.You have to do this before you create a targeting plan for your ad. Otherwise, you shouldn't be surprised if your ad doesn't do all that well.

Please remember that if you have absolutely no previous idea coming into the ad creation process as well as the audience targeting dynamics of Facebook, your chances of failure are quite high. S,o a little bit of advance preparation could go a long way.

Now, this depends on your niche. Some niches are pretty much well represented on Facebook. It's very easy to see who your competitors are. A lot of them show their ads on their timelines, and you can pretty much figure them out However, for the vast 90% of niches out there, you have to make more educated guesses. Just because some of your competitors are on Facebook, it doesn't necessarily mean that they have the best ads or that they know what they're doing. Still, this is better than nothing.

In this post,you're going to learn how to create an ad and run it. But at the end of day, it all boils down to how well you do .I'm going to explain to you on how to get started, but ultimately, how you optimize your ads will determine whether you will be successful or not.

Create Your Facebook Ad

When creating an ad, remember to focus on the message. A lot of advertisers think that an ad has to be specific to a product or service. This is a common mistake.

You have to remember that, most of the time, before people buy anything, whether online or offline, they have to see a brand several times to develop some sort of familiarity.If you don't believe me, answer this question: When was the last time you bought something from a complete and total stranger? If you're like most normal people, the answer would be "never."

If you are going to spend your hard earned money, at the very least, you would insist on some level of trust.Its not like some random person telling you a lie from the internet will get you to whip out your wallet and take out your credit card. Things normally don't work like that. It is all about building familiarity.

Unfortunately, if your ads just focus on a product, that's not going to go far. In fact, in many cases, people would forget about the product. The better approach would be to focus on the overall message your brand represents.

Are you there to help people get better sleep? Are you there to get people to live more comfortable lives? Is your business aimed at maximizing peace of mind? You have to operate at this level.And the good news is, you don't have to take shots in the dark. Look at what your competitors are doing. How are they playing this game?

Do they focus too much on a product? How well did that do? Are they focusing on a general message that can lead to products? How do those compare?Once you have gotten this information, you can then take the next step, which is to choose between a completely new ad or promoting a post that is already on your page.

Step 1: Choose among the type of ads you can run Facebook accommodates a lot of different ad types. You can choose among the following, depending on your overall objective.

Lead Ads

Lead ads are available solely on mobile devices. These are designed for one-click subscription.Since people using mobile devices like tablets and phones can't be relied on to stop what they're doing and open a new page to enter their email address, Facebook has made it so much easier on them. They just need to click and the ad will supply you their information.

Instant Experience

These were formerly called "Canvas Ads." These are full screen ads that load really fast. Depending on the type of product or service you are promoting, this might be a good fit.
Collection Ads
These show your product or other products presented side by side. These ads are available only on mobile devices. When customers like what they see, they can click it to buy it instantly.
This ad is only possible on mobile devices because, on a desktop, you normally can comfortably fill out ad fields and forms. That doesn't work on mobile. Accordingly, sales collection ads are only available on mobile ads.

Slideshow Ads

These are videos that feature compilations of short video clips or still images. The key here is to grab attention while at the same time saving bandwidth.
Even people with very slow internet connections can still see these ads. They attract quite a bit of eyeballs.
Carousel AdsCarousel ads are a collection of as much as ten video clips or photos of whatever service or product you are promoting.
The great thing about carousel ads is they tend to be longer so you have a lot more space and opportunity to present the benefits of your product as well as different features. This is a great way of explaining what your product brings to the table in an attention-grabbing way

Video Ads

Video ads take two forms. You can highlight what your product is like when people are using it, or it can simply be aspirational. You can even show scenes of people having a good time, people smiling, enjoying themselves, and then projecting your brand . Please understand that aspirational ads are not necessarily wastes of time. When was the last time you bought a Calvin Klein underwear product because Calvin Klein just showed a picture of the underwear on a page? Chances are, never.

Usually, cologne, perfume and fashion products are sold not so much to the images or video of the products themselves, but the lifestyle of the people that supposedly own those pieces of clothing.
This is why Ralph Lauren or Calvin Klein fragrances often show people on vacation or in some sort of moody black and white scene. They're selling you a lifestyle or a mindset. That's what you're buying into.
Well, the same dynamic applies for online video. It doesn't have to be literal. It doesn't have to just present your product and people enjoying different features of the product. Depending on your niche or product category, it might make more sense to advertise using aspirational or lifestyle videos.

Photo Ads

This is the most common Facebook ad. Basically, you show a picture, and then there's a caption beneath it.Facebook ads does have strict rules on how much text you can put on your photo ad. Generally speaking, the photo is supposed to draw attention long enough for people to read the title and the description, and then make a decision whether to click through or not.

Dynamic Ads

Dynamic ads allow you to promote specific products to people who are more likely to be interested in them. This uses Facebook's very robust audience profiling and targeting system to create a match. It's not always effective, but with enough tweaking, this might work out for you.

Please Stayed For Our Next Post on Facebook Ads Campaign Guide. You can subscribe to be the first to read it.

Friday, 18 October 2019

October 18, 2019

Best Way To Set up Facebook Ad Campaign

Process of Running ad Campaign

In this article, I’m going to step you through the process of running an actual Facebook ad campaign. Please keep in mind that getting a clear idea of who your audience members are, is not a one time thing. It’s something that
you’re going to have to constantly fine-tune and polish as your results come in.

Don’t think that just because you used audience insights and you have slightly over 1,000 page fans, that your targeting can remain unchanged. As you can imagine, the more popular your page gets, the higher the chance its audience profile may change. It may attract other people and these individuals
might actually be a better audience for your ads.

First, you need to get on Facebook ad manager, click on the Campaigns tab, and then click on Create. This will get you going on launching a new Facebook advertising campaign. The first thing you will notice is that you actually have 11 different campaign objectives to choose from. Here are the options and quick description of them.

Store visits: Select this if you want to get physical visitors to your local physical store.
Catalog Sales: Run Facebook ads to connect directly to your online catalog, so if they like something, they can buy it from your store.
Conversions: This is a fairly broad objective type that indicates the ad clicker doing a specific action. This can mean entering an email into a form to join a mailing list, or buying the product you’re selling.
Messages: For this objective, you get people to connect with your business using your page’s Facebook Messenger. You can automate your Facebook Messenger so that when people reach out to you, your Messenger can send them promotional info. Depending on how they respond to the promotional info,
Facebook Messenger can then send a followup.
Lead Generation: These ads try to get people to sign up for your mailing list, which then plugs them into a sales funnel. Once people get on your mailing list, you basically start sending them information to eventually try to get them to convert.
Video Views: People click on your ads and they see a video. The goal is to get as many people to view your video content as possible.
App Installation: When people click on the ad, they’re given the opportunity to download and install your app.
Engagement: This is an objective that basically just shows your content to a very wide audience so people can engage with your content like liking the posts, liking your page, or seeing a promotional offer and taking action on it.
Traffic: This ad campaign seeks to drive clicks to your target website.
Reach: This is purely for ad exposure. The key is to get as many eyeballs as possible within your target audience.
Brand Awareness: If you’re launching a new brand, this aims to just show your ad to a lot of people who may not be in your existing range of audiences. Or maybe you have an existing audience, but you have a new product, or a new brand. Your brand is venturing into the same market as your existing audience. Or it could also be the other way around.

Pick the campaign objective that most tightly fits the outcome you’re looking for, for the particular ad you will be using
Please understand that it’s not always a tight fit. If you’re trying to use video to get people to engage with your brand, your best bet would probably be to select Video View instead of Brand Awareness. Once you have selected the objective, go to near the bottom of the page, and select if you want to do an A/B split test. A/B split test is very important because you can run two ads at once and Facebook will
alternate exposures for those two ads.

Obviously, you’re looking to see which of the ad gets the most clicks or most results. This is a great way of testing different ad designs. Also, you can select budget optimization. Using
these two features, you can run different ad sets, and see which of your ads perform the best on Faceboook using your target audience parameters. The great thing about this is you don’t spend a lot of money. It has a budget optimization feature. You then look at the final numbers and then pour the bulk of your budget on the ad that actually works the best. Of course, that ad has to meet your minimum ROI, or return on investment objective.

If you have selected the Engagement objective, you can choose whether to focus on event responses, page likes, or post engagement. Generally, people who use Engagement are looking for page engagements, so their page fans can increase, and the number of people who may possibly see their updates in the future grows.

If you haven’t set up an ad account, by this point, you can click the setup ad account and enter your payment information, so Facebook can start showing the ad.

Select ad placement 

Ad placements indicate where Facebook will show your ad. Generally, this is played out between desktop and mobile. The ad placements will feature the right column of the desktop news feed itself, or the mobile news feed.

If you select mobile, your Facebook ads can also show the Instagram platform. When people use the Instagram app, your ad can appear. Also, Facebook runs an advertising network called the Audience Network. These are mobile apps and websites that run Facebook’s ads. You can also select for your ads to show on this extended network.

Next, set up your budget and schedule. Once you’ve done the targeting, and you have set up your ad. The next step is to select the budget. This will give you an average of how much money you’ll be spending per day. You can also choose to keep it running indefinitely, or end it at a specific date.

I suggest that if you’ve just started your Facebook Ad marketing, you use the default settings offered by Facebook. Facebook will then run your ad continuously. I recommend this so you can monitor your ad and optimize in real time. You can always stop or pause the campaign and run another campaign. If you want to maximize your control over the process, you can set up beginning and end date for your Facebook Ad campaign.

Pay for your campaign 

There are different ways to pay for your campaign. You can pay by Paypal or credit card. Please keep in mind that you will be paying for ad performance based on the type of campaign you’re running. You can run a cost per click, or CTC campaign. In this situation, you will only get charged by Facebook if people click on your ad.

Exposure campaigns 

Creative. This will start the process where you actually create your ad.Alternatively, you can run a CPM campaign. Facebook will charge you a certain amount of money for every thousand times your ad shows up. Please understand that impression campaigns can show the same ad to the same person more than once. It is not unusual for one person to keep seeing the same ad over and over. Keep in mind that depending on the time frame involved, that person might be getting counted more than once. So although you’re paying for a thousand impressions, this doesn’t mean that a thousand different people have seen your ads.

It may well turn out to be a very small group of people who are repeatedly exposed to your ad. You can always change Facebook’s recommended price per 1,000 impressions. Please understand that this is your bid, and if you’re bidding too low of a price, Facebook can stop displaying your ads because other
advertisers are paying a higher price for the same spot.

When do you get billed? 

Even though you selected a continuous payment system, Facebook will charge you depending on your selection. You can set up a threshold; once your billable charges reach a certain threshold, then the charge will be reflected on your credit card or your Paypal account.

If not, Facebook will just charge you at the end of the month. So whatever amount of bills you’ve racked up, Facebook will charge against your card on file or against your Paypal account.

Check advance budget settings 

Once you’re familiar with Facebook, you can also try the advanced budget settings to customize bidding and optimize your budget. Once you’re satisfied with all the settings above, choose Ad Creative. This will start the process where you actually create your ad.