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Friday, 25 October 2019

Facebook Ads Campaign - Designing or Laying out your ad

Design or lay out your ad

As we have promised in our latest article on Facebook ads Creation work you for leds this section of Facebook Ad Manager, you can select between promoting many different products that fall within the same category or just one specific offer with one specific image.
Once you have selected the pictures or video clips or single piece of content, the next step is to select the media you're going to be using for your ad. You can choose between video, slideshows, or images.

Facebook will step you through the process of creating carousel or multiproduct ads and will prompt you for the images.

Always Create Variations

When I first started on Facebook advertising, I just had one picture to promote one product, and I had a fixed model text. As you can well imagine, my campaign did not do well.How come? Well, it was a one-trick pony. I only had one bite at the apple.With Facebook, you can actually choose as much as 6 images for the single ad. This makes a lot more sense because you get six chances at drawing attention in getting that click.

Your ad campaign essentially gets six variations. You get six chances at getting the engagement you are looking for and getting the Facebook user to do what you want them to do Always Create More than One Ad .
I hope you know where I'm going with this. Don't just focus on creating one ad. You don't know how well that single ad would do. You're putting all your eggs in one basket.

The better approach would be to create many ads. The more the better.All are tied to different images. Run a test on them and set a fixed ad budget.

So, once you cap how much money you will be spending on Facebook (usually I set this very low), you will quickly figure out which of the images are working. And then you should increase your budget to the most successful ad.

Size and Format Recommendation
The image size for ads is 1200 x 628 pixels. I always use PNG format.

What Background Color Should You Use?
You should use a very vivid background. Please understand that your ad will show up on users' news feeds. You want something that would stand out. You want something that would grab attention.After you have selected the background, you are then ready to work on the text of your ad.

Your Choice of Facebook Page is Crucial . Please understand that Facebook doesn't just show your ad out of nowhere. It has to be connected to one of your Facebook Pages.
Make sure there is a strong thematic connection between the subject matter of your ad and the Facebook Page you select to run the ad from.

At the very least, if people are not ready or willing to buy the product or service you're promoting, they can at least click through to the Facebook Page. Maybe you can get a like out of it.

This gives you another bite at the apple because the more likes your Facebook Page has, the more eyeballs will see your posts when you get around to posting new content on your Facebook Page timeline.

Text Ad Writing Tips

The next step in the ad creation process is to write the text portions of your ad. As important and as vital as the image portion of Facebook ads may be, your ad will live or die based on your text.Let's put it this way, you can have a picture that is very attention-grabbing, but pictures can only go so far.
Forget what you've heard about pictures being worth a thousand words.

If people cannot make out what that picture means or what that picture leads to, you have just lost yourself a sale. You have just wasted your money on Facebook ads.It's very important because it draws eyeballs, but it has to lead somewhere. The payload is the headline and the text that will flesh out what the specific value of the ad is.

Remember this Question

People are always asking this question in any kind of sales scenario: "What's in it for me?"If your ad does not do a convincing job of answering that question, people are not going to click.

People are not going to waste their time figuring out more information because they have better things to do.

You have to make sure that every single character of text that your ad uses pushes the ad forward.What do I mean by that? Every character or every piece of text or symbol must deliver on the expectations or must appeal to the needs of your target user.
The text is divided into two parts: headline and description.

Headline

For headline text, you are limited to 25 characters. If you are advertising a post, on the other hand, you have 90 characters to work with.


Headline Writing Success Tips

The headline should be as short and punchy as possible. Assume that your reader doesn't have all the time in the world to figure out what you mean.

Choose your words carefully. The shorter the text and the more emotionally impactful it is, the better.The headline should be short and effective. So, in a very small space, you should make it abundantly clear what the headline is about.

The secret here is to focus on benefits. In four words or less, what is the main benefit your product delivers?You then have 15 words for the description in the link. The 15 words should flesh out what you promised in the headline.The headline must attract attention while at the same time filtering the reader. The reader must immediately see what your product is about.

Main Text

The main text of the ad basically spells out and reiterates the value of your product. It follows through on promises you made in the headline. It fleshes out the description.Don't make the mistake of writing a mini essay. People don't care about that. People don't have the time or the resources to mess with that. Instead, pretend that you're still pressed for space.

So, in the main text, make sure that every single word counts. Every single word must back up and support what you've said before. It also must be so convincing in terms of value or curiosity that people are pushed to click the call to action button.

Action Buttons
Also called "call to action" or CTA, this is the button intended to notify the user to take an action. This can be a line of text, a button or an image.Your CTA must depend on what exactly you want the reader to do. For example, if you are selling a single product, the most fitting call to action would be "Get Now," "Buy Now," "Shop Now." When they click this, you link them to your landing page. This is the page you control. This is the page that does the heavy lifting of selling the visitor and converting that person.

There's a link beneath call to action that says, "Show Advanced Options." Click this. Put in a news feed link description. This will appear below your ad's headline.

Make Sure You Check the Preview of Your Ad
Always make sure that the preview is legit. Make sure it looks exactly the way you want it to look.Once you're happy with the ad creative, click on "Review Order." This command will then show you all the campaign settings as well as your ad details.Go through each field very slowly and deliberately. Think about the consequences. Ask yourself, "Is this the best I could do or are there other alternatives that I amoverlooking?"Once you are comfortable and confident with what you've done, click "Place Order

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