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Friday, 22 November 2019

November 22, 2019

How To Convert More Leads On LinkedIn

How To Create a Killer Profile that Converts More Leads On LinkedIn

When it comes to marketing your business, you have to have a complete and update profile. Having a complete profile is the best
way to increase views and connection requests, as well as showing up in searches run by potential clients and connections.
LinkedIn provides a completion tool so you can keep track of what parts of your profile are complete and what still needs your attention. It also provides you with tips to help you complete your profile, and even writes a complimentary summary for you based on the information you put in when you are creating your profile.

If you want to start increasing the targeted leads you receive from LinkedIn then you need make sure that you have an interesting, eye-catching, and easy to follow profile. It is important that you have a clearly stated mission statement for your company.
Your company’s profile is where you can show your target audience why you are the best choice for their solutions. There are many
ways that you can use your profile to your advantage.

Keeping Your Profile Up to Date

An important aspect of your profile is always ensuring that it is up￾to-date and accurate. You need to continually review and refresh
your profile, profile photos, connections and skills because all of these elements will change over time. Make sure that your contact information is always up-to-date so that potential customers can reach you if they have a question or want to move forward with working with you. Along with including your email and phone number, you also want to include your web address, Facebook and Twitter handles, and any  other communication avenues that you use.

You want to make sure that your personal and company profiles are kept separate. Company and Showcase pages are free on LinkedIn and have more customization options for your company and has distinctive features for your business to use. Adding a Profile and Cover Photo you want to include a profile picture that clearly represents your company. It is important that you use a clear, concise photo of your logo that is approximately 1400 x 425 pixels. Your cover photo should also be representative of your company and its
products or services. Recent studies have shown that an active photo helps to draw attention to your profile.

Choosing an active photo that represents your company provides a level of personability to your company. Since buyers are more likely to
purchase from companies with some level of humanity, you want to show that you company is approachable, warm, and friendly.

Your profile photo should be your company’s logo, while the cover photo should be representative of what your mission statement is. If you are an individual marketing yourself, your profile photo is your first impression on people who are viewing your profile. You want to make sure that you keep it professional, as well as infusing your personality. Adding your profile photo will increase your visibility by seven times, while not having a photo will make your profile eiher seem shady or as though you aren’t serious about building your network and elevating your company. It is also crucial that you set your profile photo to public to increase searchability.

Your cover photo can be used for many additional impressions of you. Again, pictures showing you in action tend to get a better
reaction from your target audience. If you can show yourself doing your job, buyers can make a better connection to you in a position or the products or services that they are seeking from you. Your cover photo can show things like promotions, parts of your portfolio, or things that build your credibility or authority on your subject. Do not limit your cover photo to just generic pictures of mountains or skylines.

Your company cover photo should represent your mission statement. If you can show employees of your company, you will further humanize your company. This is especially important in a world where business connections are increasingly done online, being able to connect your potential customers with a real-life image of who they will be  workingwith can encourage relatability and build trust with your target audience. If you are a small company with only a few employees, you can use your cover photo as a mini-collage of your business in action, or even place your most effective ads in the spot

Creating the Profile Section

If you want to increase your leads then you have to have a complete profile. You want to make sure your “About Us” section includes your mission statement and clearly states what your company offers. Check that your employees have linked their personal profiles to your company page as well so that their
connections can see your company updates.

When you are working on your “About Us” portion of your profile, you want to write it with your target customer in mind. Create an
emotional response by telling a story that identifies a problem faced by a client, point out the obstacles that cause the problem, and then offer your solution, being sure to state why your solution is the best. Make sure to complete two to four related content pieces that are relevant to your purpose. You might also want to consider including how your other clients have been successful with you.

Make sure that you complete all of your company details, including where you are located, what you do, when your company was founded, and your website. Include different media, photos, and videos to break up the text and increase engagement. Having a text heavy profile will make it look as though you don’t know how to use other formats and it will show your lack of creativity. Be sure to include customer testimonials on your company page,
especially ones by influencers and those with large networks.

The more trusted and well-known your clients are, the easier it will be to grab new leads, and you are nine times more likely to pull business from word of mouth over cold solicitations. While having customer testimonials is necessary for promoting your company, you don’t want to keep all of them on your page. Be sure to remove old and out of date  testimonials and those that highlight accomplishments or skills that you have retired from your profile. Recent reviews are valuable in keeping your profile current and fresh.

Additionally, if you receive a current recommendation that is either not well-written or focuses on a subject other than how you helped a client, you probably won’t want to include those on your page because even endorsements and recommendations written
by others will reflect on you and your professionalism. Creating a profile with the intent to market your product or service is
essential to your marketing objective.

Including Keywords In Your Profile

Including keywords in your profile is important. The keywords that you use in your profile are what makes your company searchable. You want to be sure to frequently use keywords that are related to your products and services. Marketers, salespeople, and recruiters all have a specific set of keywords that they are searching. The keywords that you use to describe your business are essential.

If you aren’t sure about how many keywords you have in your profile, you can copy and paste your profile into a wording program like Wordle (https://wordle.net) to see which terms
you’ve used and how many times they are used in your profile. If you find that you haven’t included enough of the right keywords, you can take the time to adjust your wording to increase the frequency of the preferred keywords. If you don’t know what the popular keywords are, you can analyze the profile of others in your industry the same way. Just make sure that you rewrite the text in your own words to avoid any issues with plagiarism.

Publishing Content

A substantial part of your profile will be the publishing section. It is important that you use this section to publish content that you care about and that relates to what your company represents. You want to keep your articles and whatever else you publish on the site free of typos and other errors. The content that you
publish will show your audience that you are knowledgeable about the subject and that you can clearly communicate yourideas.

Friday, 25 October 2019

October 25, 2019

Facebook Ads Campaign - Designing or Laying out your ad

Design or lay out your ad

As we have promised in our latest article on Facebook ads Creation work you for leds this section of Facebook Ad Manager, you can select between promoting many different products that fall within the same category or just one specific offer with one specific image.
Once you have selected the pictures or video clips or single piece of content, the next step is to select the media you're going to be using for your ad. You can choose between video, slideshows, or images.

Facebook will step you through the process of creating carousel or multiproduct ads and will prompt you for the images.

Always Create Variations

When I first started on Facebook advertising, I just had one picture to promote one product, and I had a fixed model text. As you can well imagine, my campaign did not do well.How come? Well, it was a one-trick pony. I only had one bite at the apple.With Facebook, you can actually choose as much as 6 images for the single ad. This makes a lot more sense because you get six chances at drawing attention in getting that click.

Your ad campaign essentially gets six variations. You get six chances at getting the engagement you are looking for and getting the Facebook user to do what you want them to do Always Create More than One Ad .
I hope you know where I'm going with this. Don't just focus on creating one ad. You don't know how well that single ad would do. You're putting all your eggs in one basket.

The better approach would be to create many ads. The more the better.All are tied to different images. Run a test on them and set a fixed ad budget.

So, once you cap how much money you will be spending on Facebook (usually I set this very low), you will quickly figure out which of the images are working. And then you should increase your budget to the most successful ad.

Size and Format Recommendation
The image size for ads is 1200 x 628 pixels. I always use PNG format.

What Background Color Should You Use?
You should use a very vivid background. Please understand that your ad will show up on users' news feeds. You want something that would stand out. You want something that would grab attention.After you have selected the background, you are then ready to work on the text of your ad.

Your Choice of Facebook Page is Crucial . Please understand that Facebook doesn't just show your ad out of nowhere. It has to be connected to one of your Facebook Pages.
Make sure there is a strong thematic connection between the subject matter of your ad and the Facebook Page you select to run the ad from.

At the very least, if people are not ready or willing to buy the product or service you're promoting, they can at least click through to the Facebook Page. Maybe you can get a like out of it.

This gives you another bite at the apple because the more likes your Facebook Page has, the more eyeballs will see your posts when you get around to posting new content on your Facebook Page timeline.

Text Ad Writing Tips

The next step in the ad creation process is to write the text portions of your ad. As important and as vital as the image portion of Facebook ads may be, your ad will live or die based on your text.Let's put it this way, you can have a picture that is very attention-grabbing, but pictures can only go so far.
Forget what you've heard about pictures being worth a thousand words.

If people cannot make out what that picture means or what that picture leads to, you have just lost yourself a sale. You have just wasted your money on Facebook ads.It's very important because it draws eyeballs, but it has to lead somewhere. The payload is the headline and the text that will flesh out what the specific value of the ad is.

Remember this Question

People are always asking this question in any kind of sales scenario: "What's in it for me?"If your ad does not do a convincing job of answering that question, people are not going to click.

People are not going to waste their time figuring out more information because they have better things to do.

You have to make sure that every single character of text that your ad uses pushes the ad forward.What do I mean by that? Every character or every piece of text or symbol must deliver on the expectations or must appeal to the needs of your target user.
The text is divided into two parts: headline and description.

Headline

For headline text, you are limited to 25 characters. If you are advertising a post, on the other hand, you have 90 characters to work with.


Headline Writing Success Tips

The headline should be as short and punchy as possible. Assume that your reader doesn't have all the time in the world to figure out what you mean.

Choose your words carefully. The shorter the text and the more emotionally impactful it is, the better.The headline should be short and effective. So, in a very small space, you should make it abundantly clear what the headline is about.

The secret here is to focus on benefits. In four words or less, what is the main benefit your product delivers?You then have 15 words for the description in the link. The 15 words should flesh out what you promised in the headline.The headline must attract attention while at the same time filtering the reader. The reader must immediately see what your product is about.

Main Text

The main text of the ad basically spells out and reiterates the value of your product. It follows through on promises you made in the headline. It fleshes out the description.Don't make the mistake of writing a mini essay. People don't care about that. People don't have the time or the resources to mess with that. Instead, pretend that you're still pressed for space.

So, in the main text, make sure that every single word counts. Every single word must back up and support what you've said before. It also must be so convincing in terms of value or curiosity that people are pushed to click the call to action button.

Action Buttons
Also called "call to action" or CTA, this is the button intended to notify the user to take an action. This can be a line of text, a button or an image.Your CTA must depend on what exactly you want the reader to do. For example, if you are selling a single product, the most fitting call to action would be "Get Now," "Buy Now," "Shop Now." When they click this, you link them to your landing page. This is the page you control. This is the page that does the heavy lifting of selling the visitor and converting that person.

There's a link beneath call to action that says, "Show Advanced Options." Click this. Put in a news feed link description. This will appear below your ad's headline.

Make Sure You Check the Preview of Your Ad
Always make sure that the preview is legit. Make sure it looks exactly the way you want it to look.Once you're happy with the ad creative, click on "Review Order." This command will then show you all the campaign settings as well as your ad details.Go through each field very slowly and deliberately. Think about the consequences. Ask yourself, "Is this the best I could do or are there other alternatives that I amoverlooking?"Once you are comfortable and confident with what you've done, click "Place Order

Thursday, 24 October 2019

October 24, 2019

Facebook Ads Campaign Ultimate Guide

By this point, you should have reverse engineered your competitor's profile. You should have made educated guesses as to what kind of ads they run, or which of their posts they have promoted.

It's a good idea to go through all their pages' posts once again.Please understand that not all your competitors' ads will show up on their page. Facebook does allow
for "dark posts."These posts never appear on your Facebook Page timeline. It's as if they don't exist.

Keep this in mind.
When you study your competitors' posts to look for indicators of success like number of shares, number of likes and comments, you're only seeing part of the picture. Still, this is better than nothing. You need to do reverse engineering or preliminary consumer intelligence to get a head start. Just because you did it once, it doesn't mean that you should stop there.

You have to look at all your competitors. Get a general idea of what works and what doesn't work.You have to do this before you create a targeting plan for your ad. Otherwise, you shouldn't be surprised if your ad doesn't do all that well.

Please remember that if you have absolutely no previous idea coming into the ad creation process as well as the audience targeting dynamics of Facebook, your chances of failure are quite high. S,o a little bit of advance preparation could go a long way.

Now, this depends on your niche. Some niches are pretty much well represented on Facebook. It's very easy to see who your competitors are. A lot of them show their ads on their timelines, and you can pretty much figure them out However, for the vast 90% of niches out there, you have to make more educated guesses. Just because some of your competitors are on Facebook, it doesn't necessarily mean that they have the best ads or that they know what they're doing. Still, this is better than nothing.

In this post,you're going to learn how to create an ad and run it. But at the end of day, it all boils down to how well you do .I'm going to explain to you on how to get started, but ultimately, how you optimize your ads will determine whether you will be successful or not.

Create Your Facebook Ad

When creating an ad, remember to focus on the message. A lot of advertisers think that an ad has to be specific to a product or service. This is a common mistake.

You have to remember that, most of the time, before people buy anything, whether online or offline, they have to see a brand several times to develop some sort of familiarity.If you don't believe me, answer this question: When was the last time you bought something from a complete and total stranger? If you're like most normal people, the answer would be "never."

If you are going to spend your hard earned money, at the very least, you would insist on some level of trust.Its not like some random person telling you a lie from the internet will get you to whip out your wallet and take out your credit card. Things normally don't work like that. It is all about building familiarity.

Unfortunately, if your ads just focus on a product, that's not going to go far. In fact, in many cases, people would forget about the product. The better approach would be to focus on the overall message your brand represents.

Are you there to help people get better sleep? Are you there to get people to live more comfortable lives? Is your business aimed at maximizing peace of mind? You have to operate at this level.And the good news is, you don't have to take shots in the dark. Look at what your competitors are doing. How are they playing this game?

Do they focus too much on a product? How well did that do? Are they focusing on a general message that can lead to products? How do those compare?Once you have gotten this information, you can then take the next step, which is to choose between a completely new ad or promoting a post that is already on your page.

Step 1: Choose among the type of ads you can run Facebook accommodates a lot of different ad types. You can choose among the following, depending on your overall objective.

Lead Ads

Lead ads are available solely on mobile devices. These are designed for one-click subscription.Since people using mobile devices like tablets and phones can't be relied on to stop what they're doing and open a new page to enter their email address, Facebook has made it so much easier on them. They just need to click and the ad will supply you their information.

Instant Experience

These were formerly called "Canvas Ads." These are full screen ads that load really fast. Depending on the type of product or service you are promoting, this might be a good fit.
Collection Ads
These show your product or other products presented side by side. These ads are available only on mobile devices. When customers like what they see, they can click it to buy it instantly.
This ad is only possible on mobile devices because, on a desktop, you normally can comfortably fill out ad fields and forms. That doesn't work on mobile. Accordingly, sales collection ads are only available on mobile ads.

Slideshow Ads

These are videos that feature compilations of short video clips or still images. The key here is to grab attention while at the same time saving bandwidth.
Even people with very slow internet connections can still see these ads. They attract quite a bit of eyeballs.
Carousel AdsCarousel ads are a collection of as much as ten video clips or photos of whatever service or product you are promoting.
The great thing about carousel ads is they tend to be longer so you have a lot more space and opportunity to present the benefits of your product as well as different features. This is a great way of explaining what your product brings to the table in an attention-grabbing way

Video Ads

Video ads take two forms. You can highlight what your product is like when people are using it, or it can simply be aspirational. You can even show scenes of people having a good time, people smiling, enjoying themselves, and then projecting your brand . Please understand that aspirational ads are not necessarily wastes of time. When was the last time you bought a Calvin Klein underwear product because Calvin Klein just showed a picture of the underwear on a page? Chances are, never.

Usually, cologne, perfume and fashion products are sold not so much to the images or video of the products themselves, but the lifestyle of the people that supposedly own those pieces of clothing.
This is why Ralph Lauren or Calvin Klein fragrances often show people on vacation or in some sort of moody black and white scene. They're selling you a lifestyle or a mindset. That's what you're buying into.
Well, the same dynamic applies for online video. It doesn't have to be literal. It doesn't have to just present your product and people enjoying different features of the product. Depending on your niche or product category, it might make more sense to advertise using aspirational or lifestyle videos.

Photo Ads

This is the most common Facebook ad. Basically, you show a picture, and then there's a caption beneath it.Facebook ads does have strict rules on how much text you can put on your photo ad. Generally speaking, the photo is supposed to draw attention long enough for people to read the title and the description, and then make a decision whether to click through or not.

Dynamic Ads

Dynamic ads allow you to promote specific products to people who are more likely to be interested in them. This uses Facebook's very robust audience profiling and targeting system to create a match. It's not always effective, but with enough tweaking, this might work out for you.

Please Stayed For Our Next Post on Facebook Ads Campaign Guide. You can subscribe to be the first to read it.

Tuesday, 22 October 2019

October 22, 2019

How To Gain Traction For Your Instagram Channel

Gaining Traction for Your channel

Now you have an account, it’s time to start growing it. You’ll begin with your very first post, and from there the most important thing
is consistency. If you go two weeks without posting a single thing to your Instagram, then any momentum you build up will get lost. You’ll find that your posts don’t show so highly, and that you lose the subscribers you had previously gained.

How often you post is going to depend on your goals, the natureof your content, and more. But the basic rule for this is to post pretty frequently. The ideal is one to three times daily, and the average for most businesses comes in at 1.5 times daily. You
should consider the absolute minimum to be twice weekly, but you should definitely aim to go higher.

In short, posting more frequently means creating more opportunities for new followers to discover your page. Not only that, but it means that your existing followers will feel more engaged with your brand as they keep seeing it come up and keep getting reminded that you exist. Engagement is absolutely critical to success when it comes to internet marketing.

Something else to consider here is that in one recent survey, it was found that the average user misses 70% of all posts uploaded. That
means that if you post an image then only a subset of your viewers will see it.

Therefore, you’ll need to post twice a day for the majority of your visitors to see at least one post.Going much higher than three times daily though can start to negatively impact on your growth. That’s because some of your images will inevitably be less successful and some of your visitors can end up feeling too bombarded by content.

Choosing What You Want to Be

That is not all we mean by consistency though. Just as important as being consistent in what you upload. What kinds of videos and images? What is the theme? How will you make them look?Aim to have a consistent look AND a consistent tone.One piece of advice that is shared fairly often, is to try and make your images look as consistent as possible on your page. That means that you should have a particular style that you stick with,
and you should aim not to vary too greatly from that.

Take a look at the feed of a particular photographer that you like,or a fitness brand. What you’ll notice is that all their pictures use a similar filter, that they are composed in a similar manner, and that they’re on the same topic. Sticking to just one topic is absolutely essential. This is why it’s so important to have a business account that is separate from your
personal account. If you don’t, then people who follow you for your fitness pictures/motivational quotes/businessadvice, will quickly get fed up of seeing photos of you in the pub or photos of your dog. That will lead to people unsubscribing.This is somewhat acceptable for a personal brand.

If you have a very successful blog or YouTube channel and people are interested in you personally, then occasionally showing a little bit of your lifestyle and personality won’t hurt. On the whole though,you should absolutely aim to post predominantly on the precise
topic you have chosen.

Think about your target audience – the demographic you will ultimately be selling to. What are they interested in and what will
they respond well to? And think about what you are passionate about. There are lots of
angles you can choose for most niches, so pick the one that speaks to you AND your audience. Then stick with it.

Monday, 21 October 2019

October 21, 2019

How To Monitize And Integrate Instagram With Your Marketing Strategy

The key to success when it comes to Instagram marketing and indeed any social media campaign, is integration. That means that you need to think about how all the difference  facetsof your business are going to work together. In turn, that means thinking about your blog or website, Facebook account, Twitter and more.Because on its own, Instagram doesn’t typically make much money.

We’ll see some ways it can in a moment, but for the most part, building an audience alone is not enough to run a business.The true measure of success when it comes to your Instagram account, is how many people you can direct from there to your online store in order to sell to. This requires you to have a large enough audience, but also an engaged audience filled with people who actually like your brand and want to buy your products.

Therefore, you will at least need a website and ideally a checkout in order to sell your products if you’re going to capitalize on the
traction you build via Instagram. You should make sure this uses a consistent branding with the same name and logo as your social accounts.This way,you’ll also be able to engage with the same audience between channels and ensure that you are on their radar. The worst thing you can do is to be forgotten for months at a time.

Remember: the aim with social media marketing is to be everywhere.But at the same time, you can also use your website to promote your Instagram, thereby cross-pollinating the two. One great way to do this is by installing a widget on your website which will show your Instagram feed in the sidebar on every page. This way, people who enjoy reading your website regularly will be prompted to check out your Instagram and will be able to see precisely the kind of thing you post there.

Linking your social accounts is a good idea too. You can do this automatically with Facebook, seeing as Facebook actually owns Instagram. But you can also automatically post your Instagram posts to Twitter and other platforms using tools like IFTTT(If This Then That ifttt.com). This allows you to create relationships so that posting with a certain hashtag for example will automatically post your Instagram images and text to other accounts.

Again, this cross-pollination means that anyone who adds you on one account is more likely to see you on others – and therefore more likely to follow you in multiple places and increase their engagement over time. This also maximizes your output on each platform, while minimizing the amount of content you need to create.

You can even try sharing short snippets from YouTube videos on your Instagram if you have an account.

How To Monitize Your Instagram

The last piece of the puzzle is to monetize Instagram directly. As mentioned earlier, the true barometer of success on Instagram is profit. While that might sound a little cynical, this is the truest indicator of real engagement, reach, AND persuasion.And after all, if you are investing time and money into your Instagram marketing, then it is only right that you get something back. Here’s how.

Shopping on Instagram

Shopping on Instagram is a tool that will allow you to tag items in your post with a price that will then link directly to your store. If a user clicks on that tag, then they’ll be taken to a listing page where they can learn more or follow another link to go ahead and buy. This is a relatively new feature and it is game changing for Instagram marketers, as they no longer need to awkwardly direct buyers to their bio, or get them to copy and paste URLs into their address bar (the limitation being that there’s no way to add a live link to an Instagram post).

The rub is that your business will need to be approved, and not all regions are viable (the US is good to go though!). To get started, you’ll need an Instagram Business Account, you’ll need to connect your Facebook Page with a Shop and Facebook Catalog. These can be created using the Facebook manager, or via
Shopify or Big Commerce. Your Instagram account also needs to be primarily a business that sells goods in order to qualify – so lifestyle bloggers aren’t quite catered to just yet.

Bio

For those not able to set up shopping yet or who aren’t selling physical goods – the other way to monetize your account or to direct your traffic is to place a link in your bio using a URL shortener .Some creators will place links for their products in their bios and constantly update these. Each new post then promotes a specific item with the words ‘Link in the Bio’ in the text.

Alternatively, this could link to an online catalogue, which means you don’t need to
constantly update your link.Another option is to sell a service this way. This works extremely well for counsellors, coaches, personal trainers, website designers and more. Show your ethos and your expertise in your posts and then let visitors follow the link in your description to get buying.

Instagram Stories

As mentioned, you can also use an Instagram story to link someone directly to a website, article, or product as long as you have 10,000 subscribers or a verified account. This is another easy way to generate direct traffic for a product, though it does of course have its limitations.

Sponsors

Finally, you can also make money from Instagram by promoting sponsored goods. As mentioned, the going rate for this is $1,000 per 10,000 followers, meaning this has the potential to be extremely profitable.

For some, this is the business model. There’s no need to create an additional website or to sell a product the aim is to become a successful Instagram celebrity and then to make money by wearing nice clothes and getting paid to wear them. It’s a dream for many, but it takes a long time and a lot of savvy marketing to
accomplish.

For the rest of us, it’s important to weigh up the pros and cons of sponsored posts. While this is a useful additional source of revenue, it also potentially means stabilizing your own sales with competing services and products. What’s more, is that it could harm the trust you’ve built in your audience if they think you have ‘sold out.

Sunday, 20 October 2019

October 20, 2019

Growing Your Audience – Best Practices, Tips, and Tricks on Instagram Marketing

Tips and Tricks On Instagram Marketing

Instagram marketing is a form of content marketing that means that it’s all about bringing more people to your page by providing them with value. Typically, we think of content marketing in relation to posting to a blog, but in fact its simply means providing some kind of value via content in order to encourage people to listen to you and to keep coming back.Usually, that content is going to be advice, entertainment,etc.

In the case of Instagram marketing, things get a little different.That’s because the main value you provide is particularly abstract:
it’s ‘inspiration’.

How can you quantify inspiration?

Keep in mind though, that this isn’t the only form of value you canprovide through Instagram. Just as important, is how you provideentertainment and information – which you will do via thedescription.

The word limit for Instagram is huge: up to 2,200 characters! That means you can get away with writing a short essay or story. Theimage in this case is the hook, and the text then provides information and entertainment, along with context for the image that provides even more value.

A great example of an account that does this is @LondonHistorian. As the name suggests, this is a British account that posts historical content about London. A follower or user might see a picture of London that catches their eye because they like history, architecture, England, London etc. But they will then learn something by reading the description, which will make them feel as though they got something from the interaction.

Keep in mind too, that a lot of growth on Instagram is the result of word of mouth.So provide tips, information, stories, and more and you will offer more value from your posts. You don’t need to write an essay every time, but a hundred words is ample to get  something of value across.

Oh and another tip: ask people to share, follow, and subscribe. It costs nothing and if it leads to a few more actions, then it’s more than worth it!

Mentions Also: consider mentioning businesses and users in your descriptions. You can do this as simply as using the @ symbol in your post and typing the name out. If you trained at a particular gym, then mention the Instagram account of that gym. If you went to a particular commercial location, then mention that business too. This will potentially lead to a re-post or a shout-out, either of which can be hugely beneficial! It also has the benefit of creating an association between you and that brand in the eyes of yourfollowers and visitors.

Hashtags

So we’re halfway through on Instagram Marketing and we’ve just gotten to hashtags! That’s because it’s crucial to lay the groundwork, but as you can imagine – hashtags are also a HUGE part of what will lead to your success.

Hashtags are effectively search terms. By using a hashtag, you can help more people to find your content, and quickly define what your page is all about.Hashtags help people find your images through search, but also by looking at the suggested images provided by Instagram. Instagram will base these on hashtags that are relevant to the user, as well as the feedback from other similar users Here is a quick primer on what you need to know about using hashtags:

• Use lots – You are allowed up to 30 hashtags and each one of those could bring in a new viewer searching for
something. Think about it this way: each one of your tags is like entering into a lottery. Why would you only enter once if you could enter thirty times for free?

• Choose a balance – The best hashtag is one that is popular,but not overwhelmingly so. Post an image with the hashtag #babygirl and you’ll be going up against 59,533,397 public
posts. That means that your image isn’t going to hang around in the search results long at all, and will soon be drowned by the volume of new posts. On the other hand, a hashtag with 10 public posts likely isn’t getting searched much. Something with 30,000 or so searches will hit that sweet spot of being popular, but also specific. Note that you can see these numbers as soon as you start typing out the hashtags when posting your image or video. Instagram will suggest relevant terms and show you the volume of posts for each one.

• Use a range – As well as having a balanced popularity for your tags, you should also think about using a variety of tags. Including a few massively popular tags won’t hurt and there’s always the odd chance one will go crazy. But by including some smaller ones as well, you’ll

• Be trendy – Think about trending topics (try Google trends at trends.google.com/trends) and also about the most trendy subjects within your niche. For example, fitness is popular all the time, but ‘functional fitness’ and ‘mobility’ are topics that are currently hot in this field. Likewise, food is always a hit but ‘avocado’ is winning. There are also common hashtags used within any niche that you can ‘borrow’ for your own purposes. Of course if you can use a trending hashtag that is linked to something that’s been in the news, or the cultural discourse, then even better!

• Be consistent – Consistent use of the same hashtags is a good strategy for communicating what your brand is about to Instagram’s algorithms.

• Don’t use them in your bio – This won’t make your bio searchable through those hashtags, so stick to using only your own branded hashtags here (if any).

Geotag

As well as using hashtags, you should also make sure to use geotags. These of course tag the location that the photo was taken, and that can help a lot of people to find them. To do this,just choose your photo and then on the ‘New Post’ page, click ‘Add Location’. If lots of people attend an event, then they might look to see other photos from that event and this creates another new in-road for you.

Tagging People

You can also tag people, and this is a great way to get their attention – and even to show up on high profile pages (your photo will appear in a separate category on the users’ page. This is
ideal if you want to get the attention of a big channel or brand (along with their audience), but it can also be extremely annoying and get you into trouble if you abuse it.The best advice then, is only to do this if you have a very good reason. If you actually have a photo with that person, then make sure you tag them in it. Meeting influencers face to face as gigantic value for any brand or marketer.

Likewise, if you want to issue a challenge, a response, or similar,then consider using the tag. But ONLY after you have considered the spirit that it will be taken in. And only rarely.

Medium and Presentation

You may think that Instagram is all about the pictures rather than the videos, but in fact video posts will receive 38% more engagement than images! So you know what you need to do: get your camera out and film!
Keep in mind that your videos will need to be short (up to one minute, though you can link multiple together) and that you should always choose a good thumbnail from the video that will help to communicate instantly what it’s all about and get people excited to check it out.

Other specific formats also work really well. We’ll get to memes and similar options later in this book, but one good example is Boomerang – which creates a short ‘bouncing’ video that lasts just a couple of seconds. You can download Boomerang from the

Google Play Store or iOS App Store.

If you’re going for arty, then you could consider using a pictogram– a still image with just one element moving For images, consider using a collage. You can make these using Instagram’s own tool (Layout From Instagram) or a third party solution such as the excellent Pixlr.

Finally, keep in mind that when it comes to images, taller tends to work better. That’s because the feed is vertical and by using a taller image, you actually take up a larger proportion of the screen and stay on the screen for longer. All else being equal, crop your photos to be tall and slim!

Timing

The time you post your images can have a surprisingly big impact on their success. Research shows that the most popular photographs go out between 10am-3pm during weekdays in their local region (why aren’t people working?).
But if you’re aiming at a global audience, then the most successful time is 6pm GMT+0 (11am PT). If you post twice aday, then aim to post during each of these times.


Social

Remember: Instagram is a social media account. That means thatit is a form of communication, and it works best when you remember that. Follow accounts, like them, comment on pictures,and be sure to answer any messages or comments you receive.


Better yet, galvanize your audience into your own marketing team by running competitions, or getting them to use set hashtags.

Saturday, 19 October 2019

October 19, 2019

How To Relate Your Niche Like A Pro

Building Relationships Within Your Niche

Now that you’ve chosen a profitable niche, it’s time you start to think about building the relationships within that niche. This will require you to locate the main sites, blogs, discussion boards, and forums that are associated with your niche. Take some time to
look through each of these resources to see what topics are being discussed that pertain to your chosen niche. Write the five most prevalent issues that you discover are being considered. This will give you a good start for content ideas for your newsletter, blog, and possibly a free special report that you can provide your potential customers forproviding you with their email address.

Posting regular content on your social media networks will help to keep your followers updated on your business and make it much easier for them to pass along the information to anyone they know that might be interested in your products or services. Make it a point to always ask for re-tweets and shares and train your target audience to take the actions that you want them to take when you want them to take them.One of the main reasons why you wanted to start an online business was to make money.

However, if this is your only motivation, the chances are high that it will show. Unlike a brick and mortar store, people online don't have to be polite. They can click off your site, and you will never see them again, and you will never even know. If you can register them for an e-course or your newsletter, you'll have a better chance of communicating with them regularly and building a relationship with them, further building your brand.

Recent studies show that it takes at least 17 exposures to a brand or business before people will start to recognize the brand and
understand what it does and what it represents. Unfortunately, an online business usually doesn't get a second chance to make an excellent first impression.

Email Marketing
Your email marketing campaigns are a  valuableresource that will provide you with a lifeline of communication with those who have shown an interest in your niche. You can use your email marketing campaigns to provide your target audience with different reasons to opt-in, such as newsletters and special reports. If your target audience purchases an item, you can put them on a new list specifically for new customers.

Once you get them on a list, it can be a bit of a challenge to keep them there. This is why providing an e-course that contains several lessons spaced out and delivered through an
autoresponder is a good idea if you want to keep the lines of communication with your target audience open.If you have people that unsubscribe, don't take it personally, but to see if they give a reason. Some people will take the time to tell you why the unsubscribed. Others will leave and never let you know if you have offended them in some way. You just never
know what the tipping point will be for customers.

Your Social Media Networks
Your social media networks can also help you build relationships within your niche. Your followers on Facebook can like, comment and share your information. This means that all of the people in their network can also see what you post. This is a powerful marketing and relationship-building opportunity that can bring you free traffic and sales.

Your Newsletter
Your newsletter is your chance to send your customers new and exciting content on a regular basis that is directly related to your
niche. You can review common issues in FAQs, provide quizzes, announce new products and services, and so much more. You can use all the information you’ve gathered from the forums and discussion boards that you’ve visited to provide them with the answers to the problems that you know they are experiencing.

In this way, you are building relationships and positioning yourself in your niche as an expert without resorting to aggressive sales tactics. You are providing them with offers that a customer in your niche will be interested in acquiring. You can choose to email the offers separately, on a particular day, or placed within your newsletter.

It is all about providing your customers with the answers to their questions and building a relationship with them to show you how you can meet their needs. It is all about staying on topic and giving them a range of options that are related to your niche.

Friday, 18 October 2019

October 18, 2019

Best Way To Set up Facebook Ad Campaign

Process of Running ad Campaign

In this article, I’m going to step you through the process of running an actual Facebook ad campaign. Please keep in mind that getting a clear idea of who your audience members are, is not a one time thing. It’s something that
you’re going to have to constantly fine-tune and polish as your results come in.

Don’t think that just because you used audience insights and you have slightly over 1,000 page fans, that your targeting can remain unchanged. As you can imagine, the more popular your page gets, the higher the chance its audience profile may change. It may attract other people and these individuals
might actually be a better audience for your ads.

First, you need to get on Facebook ad manager, click on the Campaigns tab, and then click on Create. This will get you going on launching a new Facebook advertising campaign. The first thing you will notice is that you actually have 11 different campaign objectives to choose from. Here are the options and quick description of them.

Store visits: Select this if you want to get physical visitors to your local physical store.
Catalog Sales: Run Facebook ads to connect directly to your online catalog, so if they like something, they can buy it from your store.
Conversions: This is a fairly broad objective type that indicates the ad clicker doing a specific action. This can mean entering an email into a form to join a mailing list, or buying the product you’re selling.
Messages: For this objective, you get people to connect with your business using your page’s Facebook Messenger. You can automate your Facebook Messenger so that when people reach out to you, your Messenger can send them promotional info. Depending on how they respond to the promotional info,
Facebook Messenger can then send a followup.
Lead Generation: These ads try to get people to sign up for your mailing list, which then plugs them into a sales funnel. Once people get on your mailing list, you basically start sending them information to eventually try to get them to convert.
Video Views: People click on your ads and they see a video. The goal is to get as many people to view your video content as possible.
App Installation: When people click on the ad, they’re given the opportunity to download and install your app.
Engagement: This is an objective that basically just shows your content to a very wide audience so people can engage with your content like liking the posts, liking your page, or seeing a promotional offer and taking action on it.
Traffic: This ad campaign seeks to drive clicks to your target website.
Reach: This is purely for ad exposure. The key is to get as many eyeballs as possible within your target audience.
Brand Awareness: If you’re launching a new brand, this aims to just show your ad to a lot of people who may not be in your existing range of audiences. Or maybe you have an existing audience, but you have a new product, or a new brand. Your brand is venturing into the same market as your existing audience. Or it could also be the other way around.

Pick the campaign objective that most tightly fits the outcome you’re looking for, for the particular ad you will be using
Please understand that it’s not always a tight fit. If you’re trying to use video to get people to engage with your brand, your best bet would probably be to select Video View instead of Brand Awareness. Once you have selected the objective, go to near the bottom of the page, and select if you want to do an A/B split test. A/B split test is very important because you can run two ads at once and Facebook will
alternate exposures for those two ads.

Obviously, you’re looking to see which of the ad gets the most clicks or most results. This is a great way of testing different ad designs. Also, you can select budget optimization. Using
these two features, you can run different ad sets, and see which of your ads perform the best on Faceboook using your target audience parameters. The great thing about this is you don’t spend a lot of money. It has a budget optimization feature. You then look at the final numbers and then pour the bulk of your budget on the ad that actually works the best. Of course, that ad has to meet your minimum ROI, or return on investment objective.

If you have selected the Engagement objective, you can choose whether to focus on event responses, page likes, or post engagement. Generally, people who use Engagement are looking for page engagements, so their page fans can increase, and the number of people who may possibly see their updates in the future grows.

If you haven’t set up an ad account, by this point, you can click the setup ad account and enter your payment information, so Facebook can start showing the ad.

Select ad placement 

Ad placements indicate where Facebook will show your ad. Generally, this is played out between desktop and mobile. The ad placements will feature the right column of the desktop news feed itself, or the mobile news feed.

If you select mobile, your Facebook ads can also show the Instagram platform. When people use the Instagram app, your ad can appear. Also, Facebook runs an advertising network called the Audience Network. These are mobile apps and websites that run Facebook’s ads. You can also select for your ads to show on this extended network.

Next, set up your budget and schedule. Once you’ve done the targeting, and you have set up your ad. The next step is to select the budget. This will give you an average of how much money you’ll be spending per day. You can also choose to keep it running indefinitely, or end it at a specific date.

I suggest that if you’ve just started your Facebook Ad marketing, you use the default settings offered by Facebook. Facebook will then run your ad continuously. I recommend this so you can monitor your ad and optimize in real time. You can always stop or pause the campaign and run another campaign. If you want to maximize your control over the process, you can set up beginning and end date for your Facebook Ad campaign.

Pay for your campaign 

There are different ways to pay for your campaign. You can pay by Paypal or credit card. Please keep in mind that you will be paying for ad performance based on the type of campaign you’re running. You can run a cost per click, or CTC campaign. In this situation, you will only get charged by Facebook if people click on your ad.

Exposure campaigns 

Creative. This will start the process where you actually create your ad.Alternatively, you can run a CPM campaign. Facebook will charge you a certain amount of money for every thousand times your ad shows up. Please understand that impression campaigns can show the same ad to the same person more than once. It is not unusual for one person to keep seeing the same ad over and over. Keep in mind that depending on the time frame involved, that person might be getting counted more than once. So although you’re paying for a thousand impressions, this doesn’t mean that a thousand different people have seen your ads.

It may well turn out to be a very small group of people who are repeatedly exposed to your ad. You can always change Facebook’s recommended price per 1,000 impressions. Please understand that this is your bid, and if you’re bidding too low of a price, Facebook can stop displaying your ads because other
advertisers are paying a higher price for the same spot.

When do you get billed? 

Even though you selected a continuous payment system, Facebook will charge you depending on your selection. You can set up a threshold; once your billable charges reach a certain threshold, then the charge will be reflected on your credit card or your Paypal account.

If not, Facebook will just charge you at the end of the month. So whatever amount of bills you’ve racked up, Facebook will charge against your card on file or against your Paypal account.

Check advance budget settings 

Once you’re familiar with Facebook, you can also try the advanced budget settings to customize bidding and optimize your budget. Once you’re satisfied with all the settings above, choose Ad Creative. This will start the process where you actually create your ad.

Sunday, 13 October 2019

October 13, 2019

How To Bypass Image Quality and Creation Problem On Instagram

Easy Steps To Follow Becoming An Instagram Marketer Concerning Images.

For all you can try and beat the system by approaching Instagram marketing in a smart and logical manner, at the end of the day there is simply no way to succeed without being able to create and share images and videos that people want to see. So how do you go about doing that?

Taking and Editing Better Photos

We’ve already talked at length about the importance of selling the value proposition with your content – of promoting the ‘dream’ that will mobilize your troops to buy and subscribe. So I won’t go into that in depth here, other than to say that you should consider
trying to tell a story with your photos. Don’t just take a photo of ascene or an object, show it just after it has been used, show it in action, or show it in a context that raises questions.

Think about the Mona Lisa. People like it because there’s a story it: the smile. Try and get your audience engaging with your images through their thought processes and they will be more effective as a result.

Related to this concept is trying to create more dynamic compositions. Placing objects and subjects flat in the middle of a frame can look boring and flat. Instead, get them to look off into the distance at an angel, or use an upshot to make them look bigger and more dramatic. Think as well about creating depth: is there something of interest in the foreground, middle ground, and background? Where is the central focus point, and how does the rest of the image lead the eye there? Are there other objects are helping to provide a sense of scale?What is in the background, and what does it tell people about the scene?
All these things have an impact whether you are taking a photo of a pet dog, a computer, or an incredible vista from atop a mountain.

Lighting is extremely important too. The best lighting should ensure your subject is well lit, but also provide a little extra dynamism by creating shadows and highlights. For people,
‘Rembrandt Lighting’ means taking photos where light is coming from an angle from one side. This helps to create a more flattering profile. Don’t shoot directly into the light, and don’t let your photos be over or under exposed.This is where it can be useful to learn just a little about the basics of photography, and the exposure triangle.

You don’t need to be an expert, but knowing your shutter speed from your aperture will help you to create dramatic bokeh effects (a wide aperture and shallow depth of field will let you focus on an item in the foreground  withthe background blurred out nicely), to capture things moving quickly without too much blur (using a faster shutter speed), and to avoid a picture looking too dark when you shrink the aperture for landscape photography (which means tweaking the ISO thus making the sensor more sensitive to light).
             

A camera’s ‘Auto Mode’ will do all this for you, but as you advance, learning these basics will help a great deal. As will experimenting with your camera.Owning a good camera is of course a smart move. This doesn’t need to be extremely expensive, but if you can find a high quality DSLR, then that will serve you well. That said, the quality of phone cameras has increased these days to the point that you can take some incredible photos that are perfect for Instagram.

As you develop, you may wish to invest in other tools as well: such as RGB lighting sticks (which can create some amazing possibilities), a white balance card, light boxes, back drops
(particularly for product shoots) etc

Shooting Great Video

For the most part, all the same things apply when creating the best videos. Video cameras likewise have options like ISO, shutter speed, and aperture. At the same time, you’ll need to keep your subject focussed in the shot as they move around, try to minimize shakes by using optical or digital stabilization, etc.

You should also consider whether you need your videos to be in 4K (which are more effort to work with and will only have a benefit for a small subset of your audience), 25-60fps etc. Sound and lighting also help to make your content more compelling.Once more though, great video is more about the composition, the lighting, the story telling etc. Even more so than with photos, this is about what you film rather than how you film it. Editing will play a big role here though too…

Smart Use of Filters

Filters are one of the key features of Instagram that set it apart from other platforms and that helped it to grow in popularity in the first place. These are effects that can be applied to photos or videos and quickly make them appear more artistic.

Quick Tips On How To Be Successful On Instagram Without A Shot

At this point, some marketers might be feeling stressed.If you are a good looking, trendy young person, who is in amazing shape and has a natural charisma, then you might consider yourself perfectly suited to creating fitness photos. You can take your high quality camera to the gym with you, grab some shots,
and be done with it.

But what if you aren’t so confident in your looks? What if you’re not in good shape? Or if you aren’t confident with your camera? In
those cases, there are still ways you can generate content for your account. Here are some examples:

Use Stock Footage

Head to a site like Envato Elements (https://elements.envato.com) and you can download stock photos, video, and music.

Photoshop Plugins and Actions. 

From here, you can then make the photos unique by applying an additional filter layer for example, or by adding text. A common
setup is to post images of people standing in exotic locales and then add text on top that is inspiring or thought provoking. People love motivating content on Instagram Share Other Photos

Another option is to repost the content of others. This way, they get a free shout-out and more exposure, and you gain access to a free and steady supply of constant content! If you grow large enough, people will fight to get on your page, using your hashtags copiously.

Photos that you have acquired can be used to create an account as long as you ask permission or check the legality. This way, your account becomes a kind of aggregator of the best stuff within a certain niche.

Drawings

If you are an artist or designer, then you can share your designs on Instagram. There’s also a thriving market for comics on Instagram – one of the last few places where a web comic can be successful in fact.

Saturday, 12 October 2019

October 12, 2019

The Real Value Of Instagram

The Usefulness of Instagram

In this article, you will learn a little about what makes Instagram tick. Why are people drawn to Instagram? What are its unique selling points? By understanding this, you will better be able to thrive on the platform and reach the fullest potential for your audience.

Understanding Instagram Audience

While Instagram’s visual nature is in some ways one of its biggest advantages,this also changes the game for creators. That’s because it will force them to think in a different way, and to change their approach. It also affects who will be the most engaged by this type of content, and which types of products it will lend itself to most For example, did you know that 80% of Instagram’s audience is based outside of the US? This makes it a fantastic choice for anybusiness that is looking to  increaseits scope, or that commonly sells outside of the country.

At the same time, Instagram has an audience that is famously more female (39% vs 30% with the rest being undisclosed) and a little younger than many of the other platforms. It is thought of as being more ‘trendy’ than the likes of Facebook, which has become overrun by Mums and Grandmas at this point.

Knowing Your Niche and Value Proposition

It should come as no big surprise to learn the top niches on Instagram:
• Health and fitness
• Beauty
• Travel
• Business/Making money online
• Fashion
• Luxury/Lifestyle
• Animals
• Relationships
• Gaming
• Family/Parenting
• Food
These niches are all with the possible exception of making money online –particularly visual in manner. They all lend
themselves very well to photography, and eye-catching imagery.But there is something else that all these concepts have in common, and that also helps to explain the popularity of the
cultures we’ve seen emerge on the platform: they all have a very clear value proposition.
Or to put this another way, they all very clearly sell a dreamWhile it’s easy to point a finger at Instagram and blame it for a more shallow generation, obsessed with food, good looks, abs, and fake Rolexes, the truth is that this is simply a reflection of what most of us want.

And this is the crux of all business.The saying goes that you don’t sell hats, you  sell warm heads. What that means, is that no one buys a product for its physical properties. You don’t buy a computer for its weight in plastic and silicon. But likewise, nor do you buy a computer for its processing power and performance. Not really.The real reason you might spend so much on a computer – and the reason that Apple has enjoyed such phenomenal success – is that you are  interested in what that computer can do for you.

How it can affect your life.
A powerful computer is a status symbol that you can show off to friends. A great laptop is something you can feel cool about when you bring it to Starbucks (especially if you snap a shot and share it to Instagram). likewise, a computer lets you create art or be productive:
hopefully leading to more money and more respect.The most successful products understand this. They are marketed in a way that is aspirational. They promise their buyers
that they will help them to feel more successful,wealthier, happier, sexier…

And this is what Instagram is so perfectly suited to doing. You can say with a picture what would take a thousand words. If you are
trying to build an audience interested in fitness, then nothing is going to engage them and mobilize them as well as a picture of someone in the gym with incredible abs, looking focussed and determined.

This inspires people. It makes them think: “If I buy that tshirt/supplement/training program, then I could look and feel like that too.”People like looking at this stuff because it makes them feel excited for the future and encourages them to hit the gym. That’s why they subscribe. And then they buy, because they are so motivated by the emotions that have been stirred up.

This is what we’re going to try and accomplish with your Instagram account: getting people excited for the value you offer. Helping them to feel inspired, and ultimately motivated into
making a purchase.Identify your niche, and then ask how you can communicate your
value proposition in a manner that will appeal to your target demographic within the larger audience of Instagram.